Is Green the new Gold? Goldman Sachs Going Green

Today, large investment firms, companies, and governments around the world are expressing a commitment to going green and investing in initiatives to counter modern environmental challenges. Goldman Sachs has recently expressed such an interest as they enthusiastically set a $40 Billion target for investment in clean technology over the next 10 years.

It seems like everywhere you turn these days, people and businesses are “going green.” Examples include green laundry detergent, hybrid cars and electric cars, solar powered outdoor lights, desert wind turbines, and limited water usage shower heads, urinals, and toilets. We support this movement 100% as we believe that sustainability is not only the way the world is going, but the way it must go in order to ensure and intact ecosystem for generations to come.

It is great to see that large investment firms such as Goldman Sachs are beginning to have the same vision as the individual environmentally conscious consumer and the small businesses that specialize is renewable energy resources such as yours truly. But do the Goliaths of Industry really have the same vision as the Davids. We hope so, and in fact we believe they do, but a healthy level of suspicion is simply good practice in critical thinking.

You see it every day in commerce, the terms “green” and “organic” thrown around as commonly and as libertine as “new” and “improved.” But are these claims factual? Are they in fact in an effort to decrease overall consumption? Some of them may be, however, others may be just a vain attempt to profit off of the “green movement.” I am no authority to say whether or not these are the intentions of large investment firms such as Goldman Sachs. However, I am still grateful that they are beginning to notice how important clean technology and energy is going to be in the future. I do know that what is good for the goose is good for the gander… well for the most part anyway, with a few exceptions.

In order to extrapolate environmental and renewable initiatives to the point where they need to be, investments and recognition from governments, organizations, and large businesses and investment firms such as Goldman Sachs is a must. Today, the little guy just simply doesn’t have the power to influence the masses anymore. But when companies such as Goldman Sachs, the President, or government agencies talk, people listen, and more importantly, people act.

The next five years will be very interesting to see what happens with the “go green” movement. Will it simply fizzle and be known as the “fad” of the early 2010s. Or will it expand so much so that the term “green” will be taken out of common vernacular and it will simply be understood that products are environmentally friendly and people/businesses utilize renewable energy. We hope that the latter is true, and are doing our part to aid in the materialization of this reality.

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